Don’t Lick the Glass: What AI Taught Me About Governance, Part 2
If You’re Fighting Round 23, You Missed the Exit at Round 5
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When the Story Behind Your Brand Changes: Rebrand or Let It Grow?
Sometimes the reason you question a brand has nothing to do with whether the brand still works.
Don’t Lick the Glass: What AI Taught Me About Governance — Part 1
The model doesn’t need to misunderstand reality to cause trouble. Sometimes it understands reality perfectly.
The Architecture of “No”: Building a Governed AI System
How to Avoid the “Shiny Button Trap”
Pretty is Easy; Clear is Hard
A client sent me their project dashboard last month. By every objective measure, it was beautiful: sophisticated color palette, custom…
The Narrow Window: Fifteen Years Searching for Stability | The Woods Behind Me
PRESCRIPTION PAD
Good AI Runs Quietly (And Surfaces Exceptions)
The real problem wasn’t the model. It was the prompt.
Stop Organizing Your Site for Yourself
If your navigation feels like a puzzle, it’s probably because you’re solving it for yourself.
13 — Back to Washington
Chapter 13 of “The Woods Behind Me”
Your Shopify Store is a Business, Not an App Collection
In reality, every app you add is a new point of failure, a new subscription fee, and a new tax on your cognitive load.
Why Your Service Page is a Decision Tool (Not a Menu)
A decision tool is for when the user knows they have a problem but doesn’t know how to solve it.
The Rollercoaster
Chapter 12 of The Woods Behind Me
Foraging Principles in App Development: Building for 50% Capacity
In the quiet of a Western Kentucky forest, foraging is not a casual stroll until something useful appears. It is a study in pattern…
Your Dashboard Is Lying to You
Every productivity tool on the market promises to ‘give you clarity.’ What they actually give you is a beautifully designed anxiety…
Interlude — Momma Bear
11.5 — Interlude in The Woods Behind Me
The Hidden Risk of Failure in Most Shopify Stores: They Were Never Designed as Systems
Most Shopify store owners spend time improving their storefront. Far fewer spend time designing the systems that keep that storefront…
Before the Vault: Why Your Brand Voice Comes First in DobieCore Suite
Small business owners do not need more magic prompts. They need AI tools that remember how their brand actually sounds.
The Road Home
Chapter Eleven of The Woods Behind Me
Your Best Day Is Lying to You
Why I stopped letting the most optimistic version of me run the whole operation.
Fast AI Content Is Easy. Usable AI Content Is the Real Problem.
Why DobieCore is built around brand voice, human judgment, and fewer decisions, not AI autopilot.
Interlude: Washington - Where Nature Tried to Kill Us (But We Laughed Anyway)
The Woods Behind Me…Interlude 10.5
How to Exist as a Solopreneur with Three AI Friends and a Dog
Being solo does not have to mean being unsupported.
The Day Everything Broke Open
Chapter 10 of The Woods Behind Me
Your Business Is Not Disorganized. Your Decisions Are Scattered Across Too Many Places.
The problem may not be your discipline. It may be where your business decisions are allowed to live.